February 10, 2009 (Baltimore, Md.)—Planit will host Mayor Sheila Dixon and partners in the Initiative for a Cleaner Greener Baltimore in a private reception on February 11th to unveil two 30 second TV public service announcements aimed at stopping Baltimore residents from littering. The two spots, entitled “Butts” and “Paper Cups,” depict trash “vigilantes” who publicly call attention to “casual litterers,” in order to make viewers aware that even seemingly small, inconsequential pieces of trash are a big part of a growing trash problem.
Planit, a strategically driven marketing and communications agency, produced the spots as part of the $2 million Cleaner Greener Baltimore initiative, which began in Spring 2007. The Cleaner Greener Baltimore campaign is intended to change the public’s perception of littering and the behaviors that contribute to litter problems. The campaign has also included advertisements placed on city trash trucks and city-owned trash receptacles.
“The message, ‘Don’t make excuses, make a difference,’ is hard-hitting and confrontational. And that works really well here” says Planit President Matt Doud. “The goal isn’t just to tell people not to litter, but to empower them to call other people out when they see them doing it, even if it’s something that seems insignificant like a paper cup or a cigarette butt.”
The two spots will begin airing on February 16th on WBAL, the media partner for the Cleaner Greener Baltimore initiative.
The Cost of Litter no wonder there's so much litter, apparently one trash can costs $500 ???